Sky Viewing Cards

Prototype

1996—1997

This was a prototype viewing card. However, this may be ambiguous as we don't know if it means 'digital viewing' card or 'digital' viewing card. In contrast to this, there are no other sources or images of this card, meaning this could support our argument.

Period 1

1998

Also known as the Egg Logo Card, this was the first viewing card for Sky Digital issued at launch in October 1998.

Period 2

2003—2009

Also known as the Yellow House Card, this was the third viewing card issued by Sky starting from sometime in 2003. There were various "viewing card exchange" promos in TV ad breaks to alert customers of the changes.

Period 1

1999—2003

Also known as the Swoosh Logo Card, this was the second viewing card for Sky Digital first issued in 1999 when Sky changed their logo to the Helvetica Logo (aka Swoosh Logo). The reason why this still has the same Period 1 name as the previous card, is because the internal of the card has the exact same specification; the only difference is the design on the print.

Period 3

2009—Sky updated the service's viewing cards in 2009. These cards are still in use with legacy subscriptions today.

Period 4

2015—2020

This viewing card was sent to customers who required new ones in mid 2015. It was mostly issued to customers who had recently installed Sky Q, after launching on 9th February 2016.

Period 5

2020-

The sixth and latest viewing card for the Sky Digital service, now being issued to new and existing customers.